Urban Rootz Spec Sheet


Urban Rootz Media

Logo Package

Urban Roots Media bridges the gap between innovators and culture-at-large. Their goal was to scale the Urban Roots visual design to fit their brand essence of being sophisticated, yet enlightened and chill. The logo system includes a symbol, wordmark, and combination mark that communicate their values of creativity, quality, and innovation. The symbol is constructed of a repeating U shape form that also can be identified as a bridge when flipped vertically. The bridge represents the unity of innovation and culture as stated by the company as their reason for existing.


Urban Rootz Media ViewSheet
Urban Rootz Mockup Landing Page
Urban Rootz Pattern
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Escape the Ordinary.
Be Extraordinary.

Escape the Ordinary. Be Extraordinary.