The FocalFuse Framework

We follow the same process for both logo and brand identity projects.

PHASE ONE

Kickoff

  • Please fill out the form to get in touch.
  • We schedule a short intro call to meet and chat about your goals.

Proposal & Agreement

  • Once we chat, I will send a proposal and agreement outlining the project details.
  • 75% payment deposit is required to move forward.
  • A final invoice will be submitted for the 25% remainder (upon completion).
PHASE TWO

Discovery

  • Every project begins with a conversation with you and any key decision makers.
  • We will chat about your origin story, goals, target audience, and highlight what makes you extraordinary.
  • You will receive a PDF document recapping everything we talked about.
PHASE THREE

Production

  • Based on our discussion, we create a word map to guide the brand direction.
  • We analyze your current visual image, your audience, and competitors in your market.
  • We build a moodboard with some appropriate design directions and visual inspiration.
  • The idea sketching process get as many concepts and ideas out as possible.
  • We refine the best ideas to present to you and any key decision makers.
  • We make any additional revisions (if needed).
PHASE FOUR

LAUNCH

  • Once approved, we organize and deliver the final artwork to you via Gmail or Dropbox.
  • Your project includes a spec sheet or brand guidelines that will act as a visual roadmap to keep you on-brand going forward.
  • We stay in touch and will follow up to hear about the buzz you’re building.
Boppr Event Booth
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Frequently Asked Questions

How much does a logo or visual identity cost?

Inquire here for pricing.

How long does the process take?

The timeline of your project will be largely influenced by your project scope and deliverables that are needed. Please allow 1-3 weeks to successfully complete a logo project and 3-4 weeks to successfully complete a visual identity.

Can we work remotely?

Absolutely! Local is always welcome, however, blessed to work with clients all over the world.

Do you offer revisions?

Absolutely! You should love the end result. If revisions are needed, you’ll gather and submit your teams feedback all at one time in written format. After confirming the updates with you, we will revise and submit the new version for review. That concludes one round of revisions. We allow three rounds of revisions complementary (it usually takes less.)

*Additional revisions can be billed separately.

What if I want more deliverables?

FocalFuse offers additional design services such as packaging, signage, stationary, social media graphics, merch & apparel, and more. Inquire here.

What's the difference between a brand, visual identity, and logo?

Brand
A brand is the result of how other people feel about a product, service, or business. It’s a perception that people have based on their experience. It’s a companies overall reputation.

Everything that makes up how a business looks, sounds, feels, tastes, and smells is your brand. It includes everything that you can and cannot touch. We can’t fully control what people feel about us, but we can do our best to make a good impression.

Visual Identity
A visual identity is all of the visual components that make a company stand out. A combination of strategic thinking, logo variations, typography, color systems, icons, patterns, photography style, social media style & other visuals that customers engage with.

Logo
A logo is a mark that represents a company in its simplest form. It’s usually a unique symbol, typestyle, or combination of them. A logo is one of the most recognizable elements of a brand. It should be simple, recognizable, and feel 100% unique to your company. A logo isn’t supposed to communicate everything a company does, it’s supposed to make it easy to identify and remember a company.

Do I have to pay a deposit to start?

Yes! When you're ready to move forward, we'll send over an agreement form to outline the project.

FocalFuse LLC requests 75% of the overall project fee as a non-refundable deposit for starting the scope of work. We will submit a final invoice for 25% of the project fee upon completion of the deliverables laid out in your proposal.

Any questions or concerns about the invoice must be submitted by email within 7 days of the invoice date. Final payment must be made within net 15 days of invoicing.

We can't thank FocalFuse enough for the work done for us at Yard Barbers. Matt took a vision we had and brought it to life in a way we couldn't have ever imagined. The professionalism, attention to details, and skillset are superb! We've found our go-to and we HIGHLY recommend FocalFuse if you want your company to be represented in the best way possible! Matt is a genius.

Nathan Leonard | Owner of Yard Barbers

Making Big Ideas Bigger.

Making Big Ideas Bigger.