An Effective, Efficient, &
Extraordinary Experience

So you can feel the peace-of-mind and confidence that you’ve been waiting for.

The FocalFuse Framework

1. Introduction

Once you inquire, we’ll reach out to schedule a completely free one hour introductory call with you and any key members of your business to see if we’re a good fit.

We gain clarity about your business, project goals, scope of work, and answer any remaining questions.

When we decide to move forward, we create a custom proposal for you outlining your project details, objectives, timelines, and pricing.

We structure our projects into different phases. Before we begin each phase, we ask that you submit the payment for that phase to get started. If your project has 3 phases, there will be 3 payments- one payment before starting each phase.

2. Discovery or Strategy

This is where the real fun begins! Depending on your branding needs, we have a one hour brand discovery call, or a four hour virtual strategy session to get clarity about the direction of your brand and highlight the variables that make your business one of a kind. This is one of the most valuable services we can offer your business.

*The more information you provide on the call, the more your logo suite or brand identity will feel like you.

Visual references

If you haven’t done so already, after the call, you’ll send over examples of your existing logo or graphics if you have any, so we can see where we’re starting from and figure out where we’re going.

Formulate & Follow Up

We hop on one or two calls (depending on the project size) to look over any moodboards or visual references to get feedback.

3. Production

We get down and dirty to produce strategic designs based on all the information and visual references discussed so far.

In this stage we take everything we’ve discussed so far and fuse it with ideation, research, notes, and sketches to form appropriate brand identity directions to present to you and any key decision makers.

4. Refinement

After presenting your logo or brand identity directions, we’ll get everyones honest feedback and pick the best solution to move forward with. We will make any necessary refinements until everything is perfect.

If revisions are needed, you’ll gather and submit your teams feedback all at one time in written format.

After confirming the updates with you, we will revise and submit the new version for review. That concludes one round of revisions.

We allow three rounds of revisions complementary (it usually takes less.)
Additional revisions can be billed separately.

5. Delivery

After everything is successfully completed and approved, we will carefully organize, label, and deliver all of the files to you on time, via Google Drive or Dropbox so that everything is ready for you to use.

For packages that include a brand guidelines, that multi-page PDF document will serve as a visual roadmap for your companies new identity. Your internal team and vendors can use this guide to keep your communications consistent going forward.

6. Success

Now that you have your new strategic and carefully crafted logo suite or brand identity, it’s time to think about how you will launch it. A brand launch is the perfect time to set your business up on a course of lasting success.

Honestly, we don’t want to see you go. Let’s stay in touch after your project so we can be your trusted branding advisor and watch you thrive.

Frequently Asked Questions

How much does a brand identity cost?

Every business has different goals and requirements. The price will depend on the project scope and needs of your business. Typically, the investment is between $1,500 to $5,000. To find out what your project will cost, inquire here.

How long does the process take?

The timeline of your project will be largely influenced by your project scope and deliverables that are needed. On average, it can take 2 to 3 months to successfully complete your brand identity.

Can we work remotely?

Absolutely! We've been blessed to work with clients all over the world. Thanks to modern technology, we can effectively manage projects from virtually anywhere. We use PDF’s, emails, phone calls, videos, FaceTime, Zoom, and can accommodate to what’s convenient for you.

Do you offer revisions?

Yes, if revisions are needed, you’ll gather and submit your teams feedback all at one time in written format.

After confirming the updates with you, we will revise and submit the new version for review. That concludes one round of revisions.

We allow three rounds of revisions complementary (it usually takes less.)
Additional revisions can be billed separately.

What if I only need one design, not a whole identity?

While we typically work on logo suites and full brand identities, we understand you might only need an event poster or marketing collateral and we can generally accommodate. Inquire here to get your project started.

Are we a good fit?

If you are looking for something super fast, quick, and cheap, we are not the right fit for you. We help businesses who are determined to thrive in a competitive market who require strategic thinking and craftsmanship. Greatness doesn't happen overnight.

Do I have to pay a deposit to start?

When we decide to move forward, we create a custom proposal for you outlining your project details, objectives, timelines, and pricing.

We structure our projects into different phases. Before we begin each phase, we ask that you submit the payment for that phase to get started. If your project has 3 phases, there will be 3 payments- one payment before starting each phase.

We can't thank FocalFuse enough for the work done for us at Yard Barbers. Matt took a vision we had and brought it to life in a way we couldn't have ever imagined. The professionalism, attention to details, and skillset are superb! We've found our go-to and we HIGHLY recommend FocalFuse if you want your company to be represented in the best way possible! Matt is a genius.

Nathan Leonard | Owner of Yard Barbers

Let's Energize Your Business!