Logo & Identity Process

Simple, Mindful, and Effective

1. Proposal

Once you inquire about a logo or identity design, we look over your project info and set up a discovery call so we can have a conversation about getting from where you are now to where you want to be.

In the call, we discuss your history, pain-points, goals, and project details like the scope and timeframe.

After the call, we send over a proposal and agreement document. Upon approval, a 50% deposit is required to begin the project. The remaining half will be due upon project completion.

2. Discovery

In order to create a winning logo or identity design, we first need to answer some important questions. This is the phase where we learn about your company and define a visual direction.

In this phase, we cover:

•Intro to Brand Strategy
•Project Creative Brief
•The Design
•The Details
•Personas
•User Journey

*The more information you provide, the more defined your identity will be.

Before jumping straight in to the logo design, we create moodboards to dial in on the visual direction. This saves a tremendous amount of time later by reducing and sometimes eliminating the need for revisions.

After choosing the brand direction, we move on to the next phase.

3. Production

We create 2-3 logo concepts that fit the direction and style of your company that we present to you. After our presentation, you will receive a PDF with the concept presentation you just saw.

4. Refinement

We pick the best solution to move forward with. If refinements are necessary, we define what isn’t working and adjust as needed.

We then submit a refined brand presentation back to you. Our process allows up to three rounds of revisions (it usually takes less) More revisions can be billed separately.

5. Delivery

We will organize and prepare all of the files into one convenient location. You get all of your logo variations, brand colors, and identity elements ready to use and easy to locate in a master folder. You get all of the web files and the EPS vector files for printing and merchandise (don’t lose these.)

When you invest in an identity package, you get a brand style guide that acts as a visual roadmap for your company’s new face. Your internal team and many others can use this guide to keep your visual image cohesive in all environments.

6. Launch

Congrats! We are now ready to pass you the baton. You now have the tools and the confidence that you need to enable you to thrive and stand out in your market.

I really struggled with my brand Identity. I had so many ideas and couldn't seem to put it together. FocalFuse really solved my main problem which was having a clear brand identity that stands out against the competition. As a result of going through this process it makes everything else easy. Marketing campaigns, social media, and our website is completely easy because we have a very clear brand identity and brand voice.
The value was priceless!

Jay Edwards | Owner of Innovate Culture

Be Seen, Heard, and Understood.