Whether a brand is established or in its early stages of development, we strive to define its purpose, reveal the brand voice, and craft its identity to be parallel with its mission and values.
A brand isn’t just a logo, a packaging design, or ad campaign. It’s not just brand values, impact, or backstory. A brand is all of those things combined together, and then some. The first step in branding is to learn about the brand – who connects with the brand, the brand values, and the story that it represents. The objective is to make sure that a brand stands out in a positive way within its industry.
Through these steps, we give brands the look and feel they needs to stand out in a busy connected world.
Discovery, Ideation/ Sketches, Client review, Digital Proofs Rendered, Client Review, Final Logo Iterations, Client Approval, Color Palettes, Final Presentation, Prepare Deliverables/ File Handover
We specialize in:
Logo Design, Letterhead, Business Cards, Social Media Banners, Signage, Vehicle Wrap Design, Labels, Ad Campaigns
1.) Basic Package
Includes: Brand Research, Logo, Color Specs
2.) Standard Package
Includes: Brand Research, Logo, Color Specs, Letterhead, Business Card Design
3.) Comprehensive Package
Includes: Brand Research, Logo, Color Specs, Letterhead, Business Card Design, Social Media Banner, Sign Design
More pieces of design collateral can be added to any package if needed. We want to help develop a look and feel for your first pieces of content, setting the tone of your brand and helping you keep it consistent.See Examples
Glossary of deliverables
I will provide a questionnaire to help you express the unique attributes of your brand or business: who connects with the brand, the brand values, and the story that it represents. I’ll analyze the visual identities of your competitors and brands that you admire. This research phase sets the direction for the project.
After completing the research and discovery phase and establishing a direction with you, I’ll sketch and render ideas until I have the best 2-3 logo concepts to present to you. Each concept will be applied to mockup products to show how it would function in the “real world.” Your favorite logo will be chosen and refined. After finalization is completed, a zipped folder of files suitable for every application, from print to web will be sent to you. You will be given unrestricted usage rights of selected logo upon final payment submission.
Color Specs List:
A list of the specifications for the colors in your logo/branding will be included with the logo concepts. This color information is used by printers and web developers to ensure your brand colors will match across different platforms. The CMYK, RGB, and HEX codes will be provided.
A powerful and consistent brand image is conveyed with a letterhead design. We fuse your brand new logo and complementing color palette together so that your documents look professional and identifiable.
Business Card Design:
Business cards help you establish your brand, which makes your company more easily identified and trusted. We fuse your new brand logo and complementing color palette together to reinforce your brand with everyone who views your card.
Social Media Banner:
A social media banner is positioned on the top of a page making it the prominent spot to create a first impression to your online community. We utilize your brand new look on a social media banner to create continuity across your platforms.
Get your message seen with a custom sign design showcasing your new look. We will design a personalized sign to help you promote your message and raise brand awareness.