Your Brand is Your Reputation

Fuse your key values with strategy & design to take over your industry.

We create strategic and story-driven branding solutions for funded startups and bold businesses.

We create strategic and story-driven branding solutions for funded startups and bold businesses.

How Branding & Design Help You Thrive

Branding Builds Awareness

Strategic branding helps you stand out in your industry and differentiate from the competition.

Branding Generates Business

Consistent branding efforts create engagement and convert your audience into customers.

Branding Creates Loyalty

Extraordinary branding positions you to transform customers into loyal advocates of your business.

Branding Grows Equity

Distinctive branding increases the social value, perceived quality, and market share of your business.

Where There's A Craftsman, There's Passion

Story-driven branding & design created with
passion, care, & attention to detail.

Boppr Logo Spec Sheet
P&C Logo Spec Sheet
Clip Reply Logo Spec Sheet
Menuify Logo Spec Sheet
Yard Barbers Logo Spec Sheet
AFGM Brand Identity Design
Flight School Golf Brand Identity Design
Skylanterns Brand Identity Design
10 Counts Brand Identity Design
TK EMbroidery Brand Identity Design
Boppr Sales Collateral
Boppr Packaging Design
Reliefly Wholesale Catalog

Where There's A Craftsman,
There's Passion

Story-driven branding & design created with
passion, care, & attention to detail.
Boppr Logo Spec Sheet
P&C Logo Spec Sheet
Clip Reply Logo Spec Sheet
Yard Barbers Logo Spec Sheet
Menuify Logo Spec Sheet
AFGM Brand Identity Design
Flight School Golf Brand Identity Design
Skylanterns Brand Identity Design
10 Counts Brand Identity Design
TK EMbroidery Brand Identity Design
Boppr Sales Collateral
Boppr Packaging Design
Reliefly Wholesale Catalog

How Branding & Design
Help You Thrive

Branding Builds Awareness

Strategic branding helps you stand out in your industry and differentiate from the competition.

Branding Generates Business

Consistent branding efforts create engagement and convert your audience into customers.

Branding Creates Loyalty

Extraordinary branding positions you to transform customers into loyal advocates of your business.

Branding Grows Equity

Distinctive branding increases the social value, perceived quality, and market share of your business.

How Branding & Design Help You Thrive

Branding Builds Awareness

Strategic branding helps you stand out in your industry and differentiate from the competition.

Branding Generates Business

Consistent branding efforts create engagement and convert your audience into customers.

Branding Creates Loyalty

Extraordinary branding positions you to transform customers into loyal advocates of your business.

Branding Grows Equity

Distinctive branding increases the social value, perceived quality, and market share of your business.

Branding Services

Brand Discovery

Brand discovery helps define “who you are” and creates a foundation to clearly communicate the essence of your business to your team, stakeholders, and audience.

In a one hour call, we outline your brand story, key values, value proposition, and other insights to help you get from where you are now to where you want to be.

Brand discovery is standard for us to clarify your brand attributes and is included in every branding project that we are apart of.

Brand Strategy

We fuse your business goals with a brand strategy that helps you achieve them. In this 4 hour virtual strategy session, we clarify the variables that make your business one-of-a-kind.

You’ll walk away with an extensive brand document that serves as a roadmap and positions you for long-term growth. We cover your brand story, brand essence, market positioning, archetype, communication, design assessment, and much more!

This is one of the most valuable services we can offer your business!

Logo Suite & Spec Sheet

Your logo is one of the most recognizable elements of your brand. Because your logo is used on almost all touch-points throughout your business, getting it right and making it adaptable means everything.

Now that it’s 2022, a cookie-cutter logo is no longer enough to connect with your ideal audience in all the places they engage with your business.

Our logo suite includes industry research, brand discovery, responsive logo variations, and a spec sheet that serves as a guidelines for brand consistency and helps you stand out in your industry.

Brand Identity & Guidelines

Your brand is your reputation- it’s what your ideal audience feels about your products, services, and business as a whole.

It’s extremely important that your brand identity connects with your target audience so you can win space inside the hearts and minds of your customers and increase your sales.

Our brand identity process includes industry research, brand discovery or brand strategy, logo suite, messaging, color system, typography, visual elements, and a brand guidelines PDF that acts as a visual roadmap for your brand communications.

Illustration

Custom illustrations and brand collections help you energize your brand or event and grow revenue through merchandise and apparel sales.

Our illustration & brand collection includes research & ideation, 8-10 custom illustrations, emblems, badges, icons, and lockups that align with the values of your brand or event, and a collection sheet showcasing all of your new illustrations.

Packaging Design

The way your product is packaged speaks volumes about how it’s perceived. Your packaging design should steal the attention of your ideal customers and set your product apart from competing brands.

Our packaging designs go to work to represent the quality and personality of your product so you can connect with your audience and boost your sales.

How to Get Started

GET STARTED

The FocalFuse Framework

Our brand identity process was designed to create an effective, efficient, and extraordinary experience for you and everyone involved- so you can feel the peace-of-mind and confidence that you’ve been waiting for.

The Extraordinary Intro PDF

Free PDF to Kick Off Your Logo or Brand Identity Project

Download Now

Questions that help you gain clarity about your project goals, scope of work, timeline, and project budget before you start.

Working with FocalFuse was a great experience. They were very responsive and delivered our company's material in a timely fashion. More importantly, they understood our company, objectives and the direction we wanted to head in. This allowed us to execute on our brand strategy efficiently and timely. I highly recommend working with this company for all your brand needs.

Tim Guenther | Founder of Flight School Golf

Let's Energize Your Business!