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Frequently Asked Questions

How much does a brand identity cost?

Every business has different goals and requirements. The price will depend on the project scope and needs of your business. Typically, the investment is starts at $4,000. To find out what your project will cost, please inquire here.

How long does the process take?

The timeline of your project will be largely influenced by your project scope and deliverables that are needed. Please allow 2-3 weeks to successfully complete your logo project and 3-4 weeks to successfully complete your identity system design.

Can we work remotely?
Absolutely! We've been blessed to work with clients all over the world. Thanks to modern technology, we can effectively manage projects from virtually anywhere. We use PDF’s, emails, phone calls, videos, FaceTime, Zoom, and can accommodate to what’s convenient for you.
Do you offer revisions?

Absolutely! We want you to love the final product. If revisions are needed, you’ll gather and submit your teams feedback all at one time in written format. After confirming the updates with you, we will revise and submit the new version for review. That concludes one round of revisions. We allow three rounds of revisions complementary (it usually takes less.)

*Additional revisions can be billed separately.

What if I other design collateral?

While we specialize in crafting identity systems and logo trademarks, we understand you might need other pieces of design or marketing collateral and in many cases can accommodate. Inquire here to see if we're a good fit.

Are we a good fit?

If you are looking for something super fast, quick, and cheap, we are not the right fit for you. We help businesses who are determined to thrive in a competitive market who require strategic thinking and craftsmanship. Typically, you get what you pay for.

What's the difference between a brand, identity, and logo?

Your brand is the result of how other people feel about your product, service, or business. It’s a perception that people have based on their experience. It’s your companies overall reputation.

Everything that makes up how your business looks, sounds, feels, tastes, and smells is your brand. It includes everything that you can and cannot touch. We can’t fully control what people feel about us, but we can do our best to make a good impression.

Your identity (or branding identity) is all of the visual components that make up your brand. It’s what makes you stand out and lets people know who you are. Your identity is made up of visual touch-points like your logo, brand colors, typestyles, icons, patterns, business cards, letterheads, vehicle graphics, so on. When your identity is completed, you will receive a brand style guide that acts as a visual roadmap of your logo and visual elements.

Your logo is a mark that represents your company in its simplest form. It’s usually an icon, typestyle, or combination of them. The logo is the most recognizable element of a brand identity. It should be simple, recognizable, and appropriate to your brand. A logo isn’t about communicating what you do, it’s about creating a simple mark that identifies who you are.

Do I need a full identity system?

If your business is strictly local and already established with loyal customers then most of them probably won't be offended by what your visual identity looks like.

If you're in an industry that is competitive such as action, entertainment, lifestyle, tech, etc., then having a powerful visual presence can really boost your brand awareness, sales, company morale, and over time- brand equity.

Whether you’re in the early stages or your business is established, having a brand strategy and appropriate visual identity build a strong foundation for future growth.

Do I have to pay a deposit to start?

Yes! When you're ready to move forward, we create a custom proposal for you outlining your project details, objectives, timelines, and pricing.

FocalFuse LLC requests 75% of the overall project fee as a non-refundable deposit for starting the scope of work. We will submit a final invoice for 25% of the project fee upon completion of the deliverables laid out in your proposal.

Any questions or concerns about the invoice must be submitted by email within 7 days of the invoice date. Final payment must be made within net 15 days of invoicing.

Our detail business was struggling to attract the right type of clients. We spent hours deep-cleaning pet hair and nasty stains. Our new brand identity helped us to attract premium clients. Now we're saving time by avoiding the destroyed interiors and servicing only high-end vehicles.

Tim Champion | Owner of Champion Detail Service

Escape the Ordinary. Be Extraordinary.