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Frequently Asked Questions

How much does a logo or visual identity cost?

Inquire here for pricing.

How long does the process take?

The timeline of your project will be largely influenced by your project scope and deliverables that are needed. Please allow 1-3 weeks to successfully complete a logo project and 3-4 weeks to successfully complete a visual identity.

Can we work remotely?
Absolutely! Local is always welcome, however, blessed to work with clients all over the world.
Do you offer revisions?

Absolutely! You should love the end result. If revisions are needed, you’ll gather and submit your teams feedback all at one time in written format. After confirming the updates with you, we will revise and submit the new version for review. That concludes one round of revisions. We allow three rounds of revisions complementary (it usually takes less.)

*Additional revisions can be billed separately.

What if I want more deliverables?

FocalFuse offers additional design services such as packaging, signage, stationary, social media graphics, merch & apparel, and more. Inquire here.

What's the difference between a brand, visual identity, and logo?

Brand
A brand is the result of how other people feel about a product, service, or business. It’s a perception that people have based on their experience. It’s a companies overall reputation.

Everything that makes up how a business looks, sounds, feels, tastes, and smells is your brand. It includes everything that you can and cannot touch. We can’t fully control what people feel about us, but we can do our best to make a good impression.

Visual Identity
A visual identity is all of the visual components that make a company stand out. A combination of strategic thinking, logo variations, typography, color systems, icons, patterns, photography style, social media style & other visuals that customers engage with.

Logo
A logo is a mark that represents a company in its simplest form. It’s usually a unique symbol, typestyle, or combination of them. A logo is one of the most recognizable elements of a brand. It should be simple, recognizable, and feel 100% unique to your company. A logo isn’t supposed to communicate everything a company does, it’s supposed to make it easy to identify and remember a company.

Do I need a full identity system?

If your business is strictly local and already established with loyal customers- most of them probably won't be offended by what your visual identity looks like.

If you're in a competitive market, need your product to stand out on shelves, or do any marketing/ advertising, having a powerful visual presence can have a positive impact on your company/product awareness, sales, company morale, and brand equity.

Do I have to pay a deposit to start?

Yes! When you're ready to move forward, we'll send over an agreement form to outline the project.

FocalFuse LLC requests 75% of the overall project fee as a non-refundable deposit for starting the scope of work. We will submit a final invoice for 25% of the project fee upon completion of the deliverables laid out in your proposal.

Any questions or concerns about the invoice must be submitted by email within 7 days of the invoice date. Final payment must be made within net 15 days of invoicing.

Are there refunds?

Due to the high-quality nature of the work, there will be no refunds issued. Honestly, nobody has ever asked for one. With the exception of this one guy...

Our detail business was struggling to attract the right type of clients. We spent hours deep-cleaning pet hair and nasty stains. Our new brand identity helped us to attract premium clients. Now we're saving time by avoiding the destroyed interiors and servicing only high-end vehicles.

Tim Champion | Owner of Champion Detail Service

Making Big Ideas Bigger.