Logo & Collateral
Pedersen & Cheung LLP were looking to create a more established and trustworthy visual representation to connect with their clients. The logo system includes a symbol, wordmark, and combination mark that communicate sincerity, reliability, and trust. The symbol combines the letters PC with parallel bars which together, create an abstract pillar. When paired with Christian Robertson’s Roboto typeface, the visual communications all work together to express their personality and values.