Brand identity for PJ Kev, an author and entrepreneur from Accra, Ghana. Kelvin “PJ Kev” Mensah has secured his standing as one of the youngest and most well-known private jet brokers in the world. We created an identity system that is sleek, clean, and conveys luxury attributes. We implemented a green brand color system influenced by the Ghana flag. This identity like Kev himself, symbolizes purpose and positivity.