Brand Identity for Small Businesses
Don’t Go Unnoticed. Grow Your Small Business with Branding
Have you ever heard someone ask for a BAND-AID® instead of a bandage, or a Kleenex® instead of a tissue? This is a result of branding.
Simply put, a “brand” is your reputation and “branding” is the act of shaping your reputation. Every business has a reputation, therefore, every business has a brand.
Small businesses that ignore branding efforts tend to struggle more with visibility and getting new customers. Businesses that brand intentionally tend to build loyal advocates.
When you make the decision to develop your brand, you will begin to stand out in your market and take your business to the next level.