Grind Lifestyle Brand Identity Design
A skateboarding and lifestyle brand that celebrates the skaters and determined ones living the reality of the “grind” both physically on a skateboard and mentally with the work they do on a daily basis. Create an outlet that helps skateboarders stay connected to their passion while paying homage to their self-discipline and resilient character.
As we got older and started families of our own, the idea of the grind came with a new meaning. Throughout our journey, our grind mentality, passion, energy, and excitement continue to fuel our spirits and live inside of us.
The name grind represents our call to action. It’s what we do.