Client

Cortex Wayfinding

Brand Identity

Logo system design for Cortex, a navigation & wayfinding startup that offers a new approach to the traditional GPS. Their goal was to disrupt a saturated marketplace and create a visual identification system that aligned with the overall essence and trajectory of the company. The solution was a sleek, yet bold logo system that identifies as a trusted and innovative organization to their ideal audience of early adopters in the tech/ social spaces.

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