Boppr

Boppr, a tech startup founded in Beloit, Wisconsin, is on a mission to remove friction from instant connections and business growth. The mobile app and product line empower users to seamlessly share their online presence with a simple “Bop”.

Over a focused nine-month collaboration, we developed the brand from the ground up—crafting the identity, refining strategy, and designing everything from the logo to the user experience. The result? A cohesive brand and successful launch of Boppr mobile app and product line on August 2, 2021.

Boppr was founded by three Beloit, WI natives with a shared vision—making networking and business growth seamless and fun. Through in-depth discovery sessions and strategic discussions, we identified key pain points and preferences of the target users: creative professionals and early adopters in creative service-based markets. This clarity allowed us to shape a brand experience that truly speaks their language and empowers them.

With a clear understanding of Boppr’s story and positioning, we set out to create an identity that feels human, helpful, and creative—while remaining empowering and impactful. These qualities shaped the brand’s visual identity and messaging, ensuring consistency across all key touchpoints and user interactions.

To help shorten the learning curve and make the user experience better, we created a series of explanatory videos that help customers effortlessly set up their Boppr profiles and pair their Boppr tags in no time.